PCR Advantage | United Strength for Independent Success

$1B + Dealer Network

100+ Dealerships

20K+ Annual Training Courses

The Independent Dealer's Challenge

You deliver the personalized service the foodservice industry relies on, but lean teams, individual buying power, and limited marketing resources make it difficult to compete against national retailers.

You built your business. You deserve the resources it needs to thrive.

A Dealer Alliance

PCR is a strategic business infrastructure alliance built exclusively for independent foodservice equipment dealerships.

By joining PCR, you become an owner and gain access to the purchasing power, business insights, marketing infrastructure, and training resources needed to compete at national scale.

We provide the scale of a national player with the soul of an independent dealer.

Your Growth Engine

Purchasing Power

150 + direct-from-manufacturer programs and the combined strength of $1B+ in dealer sales.

Financial Responsibility

Robust financial reporting tools with real-time insights.

Dealer
Training

Online education from 5,000 courses with 20,000+ annual completions in product knowledge, business compliance, and professional development curriculum.  

Marketing Infrastructure

An in-house marketing team that operates as a seamless extension of your dealership.

Industry
Events

Annual Conference, PEAK training, and FEDD workshops that connect the industry’s most successful dealers.

The Advantage of ownership

The biggest value as being part of PCR is access to all the training we can get, the excellent deals we have with the manufacturers, and the networking with the fabulous group of shareholders that we have. All of that put together is a winning combination. One of our main priorities is growth and PCR is a great group for any size dealer.

What I enjoy most about being a shareholder of PCR is the networking–all the fellow shareholder. I’ve developed so many amazing relationships. We push each other, we learn from each other, we challenge each other, and at the end of the day, we are a family. We all feel like we are in this together, and we are growing not only our individual dealerships but working towards a mutual benefit in helping each other.

The ROI from joining PCR has been incredible. Not just on the monetary side, but the relationships we’ve been able to build, the doors that have been opened for us at the factory level, has just been incredible. Its hard to put into words how much the PCR leadership team has done for our business and being able to put us in the right spot at the right time to take advantage of great opportunities.

Why
PCR?

100% Shareholder Ownership

Members own the network, have a vote, and share directly in the profits.

Immediate Infrastructure

Gain a full service team of professionals to support your marketing, training, and vendor negotiations.

Full
Transparency

Complete vendor program and financial transparency for shareholders.

INDEPENDENT DEALER ALONE vs WITH PCR

Without PCR

With PCR

Existing Members:

You don't have to compete alone

Join forces with a network of independent dealers and turn your personalized service into a dominant market force.

United strength for independent success