Marketing Infrastructure for Strategic Growth
We provide the professional strategy, dedicated team, and funded initiatives you need to command your market and accelerate your sales.
PCR Marketing Infrastructure
When you join our dealer network, you gain a full-service marketing department that operates as a seamless extension of your own.
When you join, you become an equal owner of a growth platform designed to ensure you are never out-resourced or undervalued. With the visibility, support, and leverage of PCR, you can stand shoulder-to-shoulder with the industry’s largest competitors.
Our Strategy
We follow a simple philosophy — strong dealers create a stronger network.
To promote the growth of the dealers in our network, our marketing support program is built on three core principles:
Tactical Expertise
We create more than content for your brand. Our team has decades of experience running, supplying, and marketing for the foodservice industry. They know your business, and leverage that knowledge to create an entire marketing program based on your specific market strengths and growth objectives.
Scalable Support
We provide the structure and tools to execute professional marketing strategy across digital, social, and email channels without our dealers needing to hire a full in-house department of their own.
Revenue-Focused Execution
From lead generation to showroom traffic, every initiative is designed to support your sales and drive real business outcomes.
Dealer Marketing Services
As a shareholder in our network, you have direct access to a comprehensive menu of professional services and promotional assets
- Brand Positioning: Defining your unique identity in your region.
- Campaign Development: Full-scale promotional support and sales enablement materials.
- Digital & Content Marketing: Strategy and execution for web development, social media management, email marketing, and paid media through pay-per-click and SEO services.
- Vendor-Supported Initiatives: Leveraging our national vendor partnerships to create exclusive marketing opportunities for your dealership.
- Event Support: Ensuring you’re equipped with the promotional materials, sale enablement tools, and apparel you need to stand out from the crowd.
Tools & Platforms
We provide the technology enablement to keep your dealership on the cutting edge
THe Kitchen Spot
A content hub that builds your visibility online and attracts high-value leads to your business.
Shareholder Portal
A secure, one-stop shop for accessing your marketing assets, tracking your campaign performance, and managing your reinvestment funds.
Build a Dominant Brand
Join the network that provides the infrastructure to turn your independent dealership into a dominant business.