Where Industry Experts Are Made
Expertise is the ultimate differentiator in business. PCR provides the industry-leading training platforms and hands-on events needed to turn your team into the most knowledgeable experts in your region.
Why Training Matters
In a marketplace of identical products, the best way to stand out as a dealer is to demonstrate your expertise.
Our training programs cover a wide variety of industry essentials. From product expertise to general business acumen, our goal is to help you create a well-rounded team that stands out in your market and instills confidence in your customers.
By investing in your team’s ongoing development, you are driving revenue performance and ensuring your dealership remains the primary resource for your customers’ most complex problems.
The Industry’s Leading Educational Engine
Massive Scale
Access a library of 5,000+ courses covering product knowledge, business compliance, and specialized sales techniques.
Proven Results
Join a network that completes over 20,000 training courses annually. Once completed, your operations will join other PCR dealers as the most qualified and solutions-based workforce in foodservice.
Learn On the go
With a dedicated mobile app and intuitive interface, your team can access designed curriculum courses to not only learn but progress from beginner to expert.
Key Focus Areas
Challenge Coin Program
PCR awards challenge coins for completing courses on the Online Academy, and for industry achievements. The program celebrates our members’ learning milestones.
Onboard New Team Members
Get new hires up to speed faster with structured, well-designed modules.
CFSP Certification
Gain support in earning the industry’s gold standard Certified Foodservice Professional designation and assign curriculum directly to the team members who need it most.
Vendor-Specific Portals
Access direct-from-manufacturer content to stay on the cutting edge of new product lines and innovations.
Live Training & Networking Events
Growth doesn’t happen in isolation. PCR supplements digital learning with elite live events that connect your team with the industry’s most influential manufacturer partners and successful dealers.
Shareholder Workshops
Step out of the day-to-day and into interactive roundtables designed specifically for owners and leaders. These workshops offer a unique environment to learn from both top industry professionals and your own peers in a powerful and impactful way. Through expert keynotes and collaborative roundtable discussions, the collective intelligence of the alliance turns individual business challenges into shared strategic breakthroughs.
peak training
PEAK is a hands-on experience built to facilitate a long-term investment in the relationships between your Dealer Sales Representatives (DSRs) and our vendor partners. Through direct engagement and intensive product demonstrations, your team builds the critical vendor connections and technical expertise needed to solve unique customer problems and drive immediate sales performance.
FEDD Training Food Equipment Draw and Design
Our FEDD training programs are tailored for design and specification professionals. This immersive experience combines technical expertise with real-world application to deepen the understanding of equipment, layout, and execution.
What dealers are saying
Empower Your Team
oin the dealer alliance that turns professional development into a measurable business outcome.