Supporting Independent Dealers Since 1989

We provide the scaling infrastructure needed to protect your independence and succeed in your market.

WHAT IS
PCR ?

PCR is a dealer-owned business network built exclusively for independent foodservice equipment dealers.

 

By combining more than $1 billion in dealer purchasing power, PCR negotiates high-value vendor programs that individual dealerships could not access alone.

 

But PCR is more than buying power.

 

We provide the financial reporting, professional training, and marketing infrastructure to help independent dealerships operate with the scale and resources of a national organization.

 

When you join PCR, you don’t simply become a member — you become an equal owner of a growth platform designed to ensure independent dealers are never out-resourced or undervalued.

Purpose & Vision

Our Purpose

To equip independent foodservice dealers with the resources, leverage, and support they need to lead and win in a competitive market.

Our Vision

To build a network where independent dealers are valued for their expertise, strengthened through shared ownership, and backed by unmatched buying power.

How We're Different

These values define our philosophy for our Shareholders and Vendor Partners.

Every Dealer Is An Owner

We don’t have members — we have shareholders. You have a seat at the table, a voice in our direction, and a stake in the profits we generate together.

Strength in Transparency

Creating a trusting environment is essential for both dealers and vendors. That is why we operate with unwavering integrity. Because we are owned by the people we serve, our programs, services and technologies are built in partnership with our dealers to provide the best possible return on your investment.

Collective Power for Individual Growth

The unified leverage of a buying group ensures independent dealers can compete with their largest competitors, but that strength doesn’t come at the cost of your independence. We direct strategic reinvestments from our exclusive growth funds program to fuel the training and marketing demands that are unique to your operation. At PCR, we use the power of the group to increase the opportunities of each individual business.

THe Leadership Team

The leadership team guiding PCR’s strategy, partnerships, and dealer programs.

Greg Ebel

President & Chief Executive Officer

Cara Schlarb

Executive Vice President of Vendor Strategy

Cathy Ellickson

Vice President of Dealer Relations

Rachel See

Vice President of Marketing

Kyle Zeitounian

Controller

THe PCR Team

Your in-house support staff.

Administration and Training

Wesley Lenoir

Product & Private Label Specialist

Lee Davis

Educational Instructor, Dealer Services

Kourtney Huckins

Events and Administrative Assistant

Marketing

Jonah Hepting

Creative Director

Laura Klaus

Web & Digital Experience Manager

Preston Brooks

Programs Coordinator

Savannah Snyder

Web Designer

Tony Vo

Web Developer

Esthela Dominguez

Social and Email Marketing Specialist

Laura Burt

Client Services & Project Specialist

Accounting

Catherine Langford

Accounting Manager

Feral Leeks

Accounting Supervisor – Rebates

Jeff Kline

Senior Rebate Analyst

Brett Giesler

Rebate Analyst

Shelly Hamel

Staff Accountant II

Anna Moffitt

Staff Accountant I

Systems

Trevor Krensle

System Administrator

Alex Tooly

Information Specialist

Learn About the PCR Advantage

You don’t have to compete alone. Join the network created to ensure you are never outcompeted or outvalued in your region.