Supporting Independent Dealers Since 1989
We provide the scaling infrastructure needed to protect your independence and succeed in your market.
PCR is a dealer-owned business network built exclusively for independent foodservice equipment dealers.
By combining more than $1 billion in dealer purchasing power, PCR negotiates high-value vendor programs that individual dealerships could not access alone.
But PCR is more than buying power.
We provide the financial reporting, professional training, and marketing infrastructure to help independent dealerships operate with the scale and resources of a national organization.
When you join PCR, you don’t simply become a member — you become an equal owner of a growth platform designed to ensure independent dealers are never out-resourced or undervalued.
Purpose & Vision
Our Purpose
To equip independent foodservice dealers with the resources, leverage, and support they need to lead and win in a competitive market.
Our Vision
To build a network where independent dealers are valued for their expertise, strengthened through shared ownership, and backed by unmatched buying power.
How We're Different
These values define our philosophy for our Shareholders and Vendor Partners.
Every Dealer Is An Owner
We don’t have members — we have shareholders. You have a seat at the table, a voice in our direction, and a stake in the profits we generate together.
Strength in Transparency
Creating a trusting environment is essential for both dealers and vendors. That is why we operate with unwavering integrity. Because we are owned by the people we serve, our programs, services and technologies are built in partnership with our dealers to provide the best possible return on your investment.
Collective Power for Individual Growth
The unified leverage of a buying group ensures independent dealers can compete with their largest competitors, but that strength doesn’t come at the cost of your independence. We direct strategic reinvestments from our exclusive growth funds program to fuel the training and marketing demands that are unique to your operation. At PCR, we use the power of the group to increase the opportunities of each individual business.
THe Leadership Team
The leadership team guiding PCR’s strategy, partnerships, and dealer programs.
Greg Ebel
Cara Schlarb
Cathy Ellickson
Rachel See
Kyle Zeitounian
THe PCR Team
Your in-house support staff.
Administration and Training
Wesley Lenoir
Lee Davis
Kourtney Huckins
Marketing
Jonah Hepting
Laura Klaus
Preston Brooks
Savannah Snyder
Tony Vo
Esthela Dominguez
Laura Burt
Accounting
Catherine Langford
Feral Leeks
Jeff Kline
Brett Giesler
Shelly Hamel
Anna Moffitt
Systems
Trevor Krensle
Alex Tooly
Learn About the PCR Advantage
You don’t have to compete alone. Join the network created to ensure you are never outcompeted or outvalued in your region.